Outdoor Advertising

Outdoor advertising in Nigeria dates back to 1928, with the establishment of West African Publicity Limited, a subsidiary of United African Company (UAC). The UAC subsidiary later forked into Afromedia.

Nigeria’s pioneer out-of-home media services provider. Static billboards were the mainstay in the Outdoor advertising in Nigeria for a long time. But with the advent of technology came digital billboards. Other forms of outdoor advertising in Nigeria include street furniture advertising, on-vehicle or transit advertising, in-store advertising, among others. There are over 140 organizations providing billboards and hoardings across the country.

 

Everything you need to know about Outdoor Advertising in Nigeria.

 

 

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Outdoor advertising revenue reached N23.8billion in 2013, but declined to N20.1 billion in 2015. The telecommunications and alcoholic beverage industries have continued to demonstrate their preference for out-of-home advertising, with huge chunks of their budgets committed to Out door  advertising.

Global Outdoor advertising revenue reached $35 billion in 2015. The industry is set to continue to grow at a compound average growth rate (CAGR) of 4.3% to reach $42.74 billion in 2020.

Nigeria is one of the fastest growing markets for LED billboards in sub-Saharan Africa, there are significant opportunities for growth across the value chain of Outdoor Advertising in the country.

In addition, we are a top advertisement company in Lagos as we as a known advertisement and branding company in Nigeria. We also produce award plaques in Nigeria and safety and office signs in Nigeria.

 

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